Melrose is the medium and “the medium is the message…”

Living in flyover country in the sixties meant that we had to depend on others to explain the complexity of the world around us. Yes, we had network television and even a PBS station when it “came in.” But there were gurus that popped up from time to time. One was Marshall McLuhan. His one sentence summary was “The medium is the message.” He described cool and hot communications and we were listening. Take a listen on youtube.
So here is my proposal: that Melrose Avenue itself is the medium. Hence, it is the message as well. Have fun.











Thanks for stopping by. If you liked it, share it. Ciao. Richard

Melrose Mandy has the look…

Went to Starbucks for a coffee on Melrose and used my coupon for a free one. And I took the lipstick pix maquina along. Took a few pictures of Mandy the hair stylist and her scooter, explaining to her and her posse about the camera. I think that they will understand it better by playing with the pix. And you might enjoy them too.






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Hill Street: Home of Jewels and “Classy Dames”

I walked down Hill Street the other day entering into the light field several times. These are the buildings in LA that could be called the “classy broads” of architecture. I used some of them in the old days for the Tonight Show when we first made the set for the new host Jay Leno when he took over for Johnny Carson. Akira Yoshimura designed the set and wanted to incorporate the heyday of jazz clubs in a small piece for the band area and I shot the area around 7th Street with my 8X10, right around St. Vincent’s. We made the second story into our parade of neon signs. So it was familiar territory. Today I will share some of the shots. Next time I will include some more.
One lesson learned from using the light field camera from Ren Ng’s company is that the two modes called Everyday and Creative could be marked Exposure Adjustment instead of Everyday and Focus Adjustment instead of Creative. The manual says as much, but for some like me, I had to do some work with the camera to make this more important. You may notice that the far away things never really get tack sharp, but I would guess that many small cameras that fit in the pockets of today may have that feature. I looked at the new iPad shots posted at the Apple site and downloaded them. The close-up shots were very clear, but in the far away, not so amazing. But I digress. Have a look and some fun clicking around. If you find the little target in the lower right and click, it may transport you to the hosting site and you can click and get a full resolution picture for further play. For those who might be listening from the company, I would enjoy doing that on the local software before uploading.
And the camera is getting some fans. I helped a friend order one today. She picked the Blue one. It is supposed to come in May or June. Looks like they are selling. Yeah.












Thanks for taking a look. If you liked it, share it. Ciao. Richard

©2012 Richard Lund, All Rights Reserved except for the ones to the black frame player around the pictures. They belong to somebody else. :)

Olympic, the Alley, and all things marketing

So this afternoon I did my walk DT. (Downtown LA for you folks not from around these parts.) I cruised up Olympic east to the Alley- Santee Alley, the home of all things for sale to the 99 percenters left in Los Angeles after the Occupy folks moved and unknown to the majority of those who live west of the 405. I followed the bubble gun vendor and managed to get a few frames below, talked with a smiling new friend named Nancy Miller wanting me to take a stress test, and in general being invigorated by all the activity of the hive of humans called Los Angeles. Sunshine and a good walk made my day better.
Here are the related light fields packed in their cute little viewer windows. Captions appears as you move the cursor/finger near the bottom.





Thanks for stopping by. If you liked it, share it. Cheers. Richard
©2012 Richard Lund (except for the player part, of course)